Saturday, January 19, 2013

Koikeya Don Tacos

こんばんは!

Today I have a truly excellent treat- Koikeya's Don Tacos. This is everything I look for in a snack: off kilter, familiar yet exotic and interesting packaging. I barely skimmed the label yet the name alone, Don Tacos, grabbed me. In the US, this treat would most assuredly be politically incorrect. I purchased this bag at Mitsuwa for $1.99.


I won't go into the mascot- he's a veritable dichotomy of absurdity and awesome- so we will move on to the roasted corn. This roasted corn looked incredibly delicious and catches your eye. Living the entirety of my life in the US,  I have a certain expectation of corn chips but this image alone should have tipped me off to the actual taste of the product.

 

These little corn chip characters on the back are great! Their wacky expressions and berets are a blast.


The chips are small, about one or two bites each and the bag is one serving all together. My husband and I both tried one at the same time and the reaction was exactly this: "This was...not what I was expecting." The corn chip itself was familiar but the flavored powder on top was a uniquely Japanese profile of soy sauce, roasted smokiness and sugar. I expected some sort of chili powder/cheese flavor since that's typical here but I couldn't have been more wrong! My initial thought was that I did not like it but it has since grown on me. I've heard tell there are other flavors of Don Tacos. I promise to share any additional Don Tacos discoveries!

1 comment:

  1. Good day,


    Our company based in South Africa manufacture yellow maize products for the snack food industry.
    Yellow whole corn and yellow maize grits.
    We would like the opportunity to to see if your company would be interested to look at business.

    Kind regards,
    Gerhard

    ReplyDelete