Today I will review my first Morinaga Hichew! Hichew seems to be a pretty common Japanese candy but for some reason I have never gotten around to trying it. I picked these up for a very reasonable $.99 at the check out counter of Asian Food Market. I'll admit I was curious simply because it was some sort of American flavor.
This treat seems to be in a series of "world fruits". The packaging has a dated postcard looking picture of New York City on it. What makes me curious is why an American cherry flavor has a picture of New York City on it! Being in the shadow of the city, I am fairly certain there are no cherries grown there. I am also fairly certain there are no cherries grown on the east coast. In any case, I actually really like the packaging and it was originally what drew my eye when I spyed it on the shelf.
Having never had a Hichew, I naturally assumed I would be consuming a chewy candy. Well guess what folks...I was right! The texture is plasti-cy and takes quite a while to chew. I would compare it to a slightly softer Laffy Taffy. It was very sweet but had a slight sour note as well which helped with the balance of flavors. I'm not a huge chewy candy fan and I would rate this as a mediocre treat. It's fair enough if your like that sort of thing but I don't think it is much better or worse than other Japanese and American chewy candies.
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